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Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

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Featured Post

How to Refresh Your Curls Without Making Them Flat or Producty

Do your curls feel sticky, flat, or look worse after refreshing? You’re probably doing too much. Today, I showed you how to refresh your curls the right way — light, bouncy, and without that producty feel. What I Used on Wash Day A good refresh starts with using the right products on wash day and using my Strong Hold Method to apply them for maximum longevity. This was a day 3 refresh. On wash day, I used: Innersense I Create Lift Volumizing Foam Innersense I Create Curl Memory If you used a...

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If you’re using the wrong curl cream for your hair type, it could be causing more frizz or weighing down your hair. Today, I’m breaking down the best curl creams for soft vs. rough curls and waves, how to tell what your hair actually needs, and when you might want to skip curl cream altogether. Soft Finish Hair (Hair that feels silky, limp, or overly moisturized; struggles to hold curl or volume) Look for: Lightweight formulas – fewer heavy oils or butters Low to moderate conditioning to...

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Do you ever feel like brush styling takes forever, only to leave your waves or curls looking straighter instead of curlier? Here I’ll show you a quick brush styling method that gives you all the benefits – such as even product distribution and frizz control – without weighing down or stretching out your waves and curls. Step 1: Prep – apply leave-in or cream I start with damp hair, and then applied a heat protectant, Curlsmith’s Miracle Shield, and brush it it through gently with my Tangle...

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Amazon’s Prime Big Deal Days are happening today and tomorrow only! I’ve rounded up my top curly hair picks on my Amazon storefront—plus shared quick notes below on each product’s key characteristics to help you decide what’s worth grabbing. I also went live on YouTube to break down these deals, explain how to choose for your hair type, and even picked out products for many of you! 🎥 Watch the replay here: If you joined live and the video looked blurry, no worries—the replay linked above is...

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Over the last few years, my hair has become noticeably thicker — some might even say it looks twice as full. I get messages every week asking what changed, so I wanted to share both my health journey and the styling techniques I now use for fuller curls. Here, I re-created my past routine but styled for fuller curls, and I’m sharing with you what has actually made the biggest difference in doubling my hair’s density. And I want to remind everyone, I’m not a medical professional, I am just...

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This post is sponsored by Curlsmith. Click here for the full disclosure. If your curls aren’t lasting or looking how you want, you might be doing these 5 things I often see as a curl coach. Today I’m showing you step by step my styling routine and sharing the 5 most common mistakes I see — while also testing Curlsmith’s new Awestruck Definition Cream. You’ll also notice Curlsmith’s refreshed packaging and simplified categories, which makes it so much easier to pick the right products from...

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Have you ever bought a curly hair styling product because of the brand’s promises – only to be completely let down? I’m sharing some popular products that just did not live up to their claims on my particular hair and MY preferences… and more importantly, some alternatives that actually deliver. Remember to keep in mind, these are MY personal results and MY hair. And I’m not saying any of these are bad products, but I’ll explain why they didn’t work for me and what might work better if you’re...

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Yesterday we hosted a live Wavy & Curly Hangout on YouTube — and it was such a fun session packed with practical curl advice! I was joined by Courtney (@SwavyCurlyCourtney), a fellow curly content creator who specializes in wavy hair. She’s also a hairstylist in training and is now taking haircut clients locally in Texas. Together, we answered your live and pre-submitted questions about wavy and curly haircuts, products, techniques, and troubleshooting common challenges. Watch the replay:...

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If your curls are falling flat or frizzing fast, the problem might not be the product — it could be how much you’re using. Today, I’ve put it to the test. I styled one side of my hair with too much product, one side with not enough product, and I’m showing you examples of what the right amount looks like. Through my curl coaching membership (now open for enrollment for $100 off), I help my clients determine exactly how much product they need based on their hair type. Step 1: Water + Heat...

Is scrunching the reason your waves and curls are frizzy? Today I did a side-by-side split test where I styled both sides of my hair with the exact same products and routine – but on one side I scrunched using common techniques I see people using, and on the other side I didn’t scrunch at all. Can you tell which is which? And don’t worry, I am also sharing some alternatives which may help you achieve curl definition without causing frizz. Through my curl coaching, I help my clients identify...