profile

Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

Featured Post

Hard Water vs. Soft Water: Why Your Curls Feel Dry, Frizzy, or Limp—And How to Fix It!

This post is sponsored by Curlsmith. Click here for the full disclosure. Are your curls frizzy, dry, or limp, lifeless, or not holding their shape, or are they just not cooperating no matter what products you use? The problem might not be your routine—it could be your water! Today, we’re breaking down hard water vs. soft water, how they affect your curls, and how to remove stubborn buildup with the new Curl Reset Detox Shampoo from Curlsmith, who are kindly partnered with me on this video....

If your curly routine feels like it’s taking forever—and you’re still not getting the results you want—you might be doing way too much. Here I’ll break down the biggest time-wasters in curly hair routines while showing you an easy, quick refresh that actually works. Assessment Before Refreshing I always recommend assessing your hair to determine if you even need to refresh, and if so, how to proceed. In the before photo below, I’m on day 2, and would not typically refresh this. I tend to do a...

In today’s live video, I showed what its like to get real-time coaching by styling my hair in real time. This was an opportunity to answer questions while I styled. I answered some common questions on how to combat frizz, refreshing techniques and how to style. Livestream Replay Watch the livestream recording below. ⚠️ Due to connection issues, the video is very blurry and freezes at times. Fortunately, the audio is still intact so I wanted to still share the replay so you can hear my answers...

Today I met with Sadie, founder of Strandprint (10% off with GENA10) and chemist, and we went over the findings of my hair analysis. We conducted a live question and answer session where we discussed misconceptions around hair porosity, texture changes, and more interesting hair facts. Here I am sharing some of the key takeaways and you can watch the recording below. Check out Strandprint to get your own, custom hair analysis and save 10% with code GENA10. Meet Sadie "My name is Sadie and I’m...

Is your hair actually dry or does it just not have enough hold? Knowing the difference is key to fixing frizz, and piling on more moisture may not be the solution. I’m going to show you how to tell the difference between dryness and lack of hold—and how to fix it while refreshing your curls. For this routine, I used the Jessicurl Spiralicious Gel on wash day. This is a strong hold gel that is pretty low in moisture. By day 3, my hair continues to hold up well and I don’t need to refresh much...

Are your curls and scalp in need of a major reset? If they’re looking limp, frizzy, dry, this routine is for you. I’m sharing a reset routine that will restore your natural curls and clear your scalp, using some products from Curlsmith who are kindly partnering with me for this video. Assess your hair needs and make a plan My hair and scalp are in desperate need of attention with this dry winter weather. My curls are stretched out and super tangly. To keep my rotation of products simple, I do...

Last year, I tested a ton of curly hair products—some were total fails, while others completely transformed my routine. If you’re curious about what worked and what didn’t, stick around. Today, I’m sharing the worst and best curly hair products I tried in 2024, so you know exactly what to avoid—and what’s worth trying. If you don’t see a product mentioned, it could be that I tried it prior to 2024 or that I am still testing it. Also, just because I mentioned a product that I didn’t like, it...

2025 is the year your curls are going to thrive. If you’re ready to stop spending so much time on your curls and finally get them under control, then you have to change these 5 things. I also just tested some products from Rizos Curl for the first time and am sharing my first impressions. ❌ Soaking your hair daily✅ Light refreshing The first thing we’re going to stop doing is soaking our hair every day, whether it’s for restyling or washing daily. This change will save you so much time and...

You probably hear conflicting advice online for curly hair, and a lot of the common methods you see do not work for low-density or thin curly hair. I’m sharing alternatives for achieving more volume and fullness in your hair. Even if you don’t have low-density hair, this will still help you achieve more volume. Reminder: there is no right or wrong way to style your curls. These are alternative methods that have proven to work better for thin curls. Recently I’ve been testing some of the Prose...

Which curly hair products actually make a difference in volume? I’m sharing my top picks and breaking down the differences between them so you can choose the best volumizing product for your curl type. Continue reading towards the end of the post for a special announcement and giveaway! Mousses Mousse is a great way to get hold and volume without much moisture. Some mousses give texture/grit, while others don’t. The airy nature of mousse helps to create volume regardless of texture/grit...